MY pr Team


FOUNDER, David Hawkins

MY PR Lab features clients in the fashion, events, entertainment, health, beauty, media, real estate, wellness, finance, political, and philanthropic industries. David credits his success to his MY PR team, his natural talent, high energy and an engrained passion for media.  It's his honor to work like minded small business owners and entrepreneurs who seek him out, not the other way around.  MY PR Lab specializes in traditional Public Relations, Events, Social Media Content and Brand Strategy.

MY PR Lab’s clients have been featured in Entrepreneur Magazine, Luxe Life Magazine, Town Magazine, Talk Magazine, The Greenville News, The Asheville Citizen Times, The Upstate Business Journal, Greenville Business Magazine, WLOS 13, WSPA 7, WYFF 4, Fox Carolina and many more.



Deborah was born and raised in Greenville, South Carolina coining herself as a true Greenville native. Having been born in a struggling textile mill town she finds it “fabulous” that she has been able to see Greenville thrive and expand.

She had a long and successful career in banking that she left to become the Business Manager here at MY PR Lab, a company near and dear to her heart because it is owned by her son. As the office “mom”ager, Deborah always has a smile on her face and makes everyone feel appreciated and heard.

As she continually succeeds in the professional world, Deborah also focuses on love, acceptance and the joy of family. She extends this love and support to many LGBTQ youths through her work with The Trevor Project, GLAAD, PFLAG and a local HIV/AIDS charity, AID Upstate. She describes herself as mystical, complex, warm, maternal and intuitive because she sees true beauty in everyone.



Serena is a recent graduate from the University of South Carolina-Columbia majoring in Mass Communications with a minor in Business Relations. She likes to take on new adventures and try new things so its no surprise that in college she was in organizations such as Gamma Phi Beta, Gamecock Sailing Club, Student Gamecock Television, Girls On The Run and a volunteer at multiple animal shelters throughout Columbia and Greenville.

As the MY PR Lab Project Coordinator, Serena loves to make relationships with clients and hone in on her writing skills. From her time at MY PR Lab, she has been able to learn so much from David and has been deemed his “protege”. She is excited to see where her career will take her and is eager to learn everyday.

Serena is a proud dog mom to four fur babies, Gizmo, Bella, Lila and Sophie. She finds passions in travel and dreams of traveling the world one day. With this desire to travel, Serena has taken classes to learn Spanish and German. If she could go anywhere she would love to go to Greece or Germany.

More striking than David’s drive is the strength of his character. He cares deeply about people. David is a humanitarian first - and a driving businessman who uses his creative gifts to uplift and inspire.
— Blair Knobel, Editor in Chief for TOWN Magazine